Our Story

Our story

Hi, I'm Myriam, the co-founder of ORABEL.


Our story started 6 months before my wedding. I was in my last year of a Bachelor's degree in Microbiology and Immunology at the University of Montreal. Back then my makeup collection was limited to a stick foundation from Maybelline within "Fit Me" range, which I used as a concealer :) and a blush, also from Maybelline’s "Fit Me" line. This just wasn’t enough. Like many other soon-to-be brides I was looking for good quality makeup for my special day, but being a student I was broke, and I also didn’t know anything about makeup.


But I knew that it was important for me to have products that fit my skin type. I started looking for reviews everywhere especially online. That was when I discovered YouTube’s beauty channels! ;) I immediately fell in love with the platform and became addicted to YouTube! ;)  It was the easiest way to find reviews of affordable and effective products, and I knew it would save me from wasting money on bad quality products!


As my "addiction" :) grew, I realized that there was a lack of cosmetic choice. And if you ordered on a foreign site you had to pay, in addition to the regular taxes, customs, and delivery fees.


One evening, while having dinner with my fiancé, I suggested that it would be great if we could create a site where all these American and European brands would be available to us. My now husband, ever the entrepreneur, immediately loved the idea! :)


And here we are today! Soon after we got married and became partners in life, we also became partners in work and founded ORABEL. It has been an amazing journey so far, and we can’t wait for more amazing things to come.


If you want to learn more about me, follow me on Instagram myriamsway! :) I decided to finally start sharing my passion for Beauty & Sustainable shopping ! I will talk you through every tip & trick I know to enjoy your life with makeup and cosmetics.

Thank you for reading our story, and thank you for your support, Myriam!

Let's keep in touch! Follow me on Instagram @myriamsway